TARGAN Unveils New Visual Identity for WingScan, Elevating its Position in the Global Poultry Industry
Raleigh, N.C., April 12, 2024 — TARGAN, Inc. (TARGAN), a leader in the animal AgTech sector, today announced the launch of a new visual identity for WingScan, its state-of-the-art feather sex identification system. This initiative marks a significant phase in TARGAN's global outreach, addressing WingScan's increasing demand and recognition across the U.S. and international markets.
The introduction of new visual elements, including a unique logo, typography, color palette, and brand guidelines, aims to elevate WingScan's global profile and position the system as a leading name in the industry. The new visual identity was developed to align with TARGAN's existing brand while giving WingScan its own distinct identity. This effort ensures that as industry adoption grows, both current and future customers can easily recognize and connect with the WingScan brand, reinforcing its unique presence in the market.
Ramin Karimpour, CEO and Founder of TARGAN, emphasizes the significance of this new identity, "WingScan's new visual identity reflects its critical role in the global market and affirms our promise to deliver sustainable and animal welfare-enhancing solutions to the poultry industry. This brand evolution is a testament to our unwavering commitment to innovation and excellence in serving the poultry industry."
Kirk Adams, the Vice President of Sales, Marketing, and Commercial Initiatives, highlighted the importance of this strategic decision, "The introduction of WingScan's new visual identity is a deliberate move to establish WingScan as a symbol of innovation in the industry. It's more than a visual transformation; it represents our pledge to continuously invest and elevate the WingScan brand, ensuring it stands as a beacon of technological advancement and value for all stakeholders."
WingScan, launched in 2023 in the U.S., leverages advanced imaging and AI for highly accurate feather sex identification, achieving up to 98% accuracy at a rate of 100,000 chicks per hour. This breakthrough enhances operational efficiency, animal welfare, and sustainability in hatcheries, grow-out farms, and processing plants, setting new benchmarks in productivity and production across the entire operation chain.
With this new brand identity, WingScan reinforces TARGAN's role as a leader in the AgTech sector, committed to pioneering advancements that promote sustainable and efficient agricultural solutions.
For more information, visit targan.com and follow linkedin.com/company/targan-inc.
About TARGAN
Based in Raleigh, North Carolina, TARGAN is an AgTech company poised to transform animal protein production industries worldwide by bringing affordable, individualized care technologies to the market. World meat consumption is expected to double by 2050. The world’s growing population, along with the popularity of animal protein, is responsible for the growth in meat consumption. The industry continues to evolve to meet market expectations, including the trend toward limiting the use of antibiotics in production. Producers are seeking novel solutions to improve health standards and vaccination procedures while allowing for a similar level of productivity in the absence of antibiotics and other chemicals. TARGAN is bringing advanced technology solutions to the poultry, aquaculture, and swine industries to address this demand. For more information, visit TARGAN.com.
TARGAN is a registered trademark of TARGAN in the United States and other countries.
Media Contacts for TARGAN
Carlos Bautista
252-548-9897
Carlos.bautista@targan.com